Collaborate, network and send referrals. 

I was once a part of a local networking group.   They met weekly during lunch to collaborate and network.  The idea behind the group was to know each other, a bit about each other’s businesses.  So if you had a contact that needed a real estate agent, you knew one you could refer people to.  Now days, I do this online. Being apart of different groups and masterminds has helped me connect with a wide range of entrepreneurs.

This opens doors to learn from them, swap Facebook Lives, Swap Podcast Interviews, be a guest blogger etc.  

This can be as simple as having people to comment on your videos, you sharing their blog posts, participating in each other’s challenges.  Whatever helps you connect and support each other as you both grow. 

You want to have a comprehensive marketing strategy. For me this is weekly blogging, Pinterest marketing, Podcasting, Facebook Group interaction, IGTV, and more.  

I have some marketing that is more immediate like a webinar that sales my course that day, and I have long term marketing like Pinterest. 

To help me cover all these bases I do a lot of repurposing content.  That’s why you will hear a podcast that sounds a lot like a recent blog post.  No need to reinvent the wheel everyday! 

Listen to what your ideal client needs. This could be in things she posts on facebook, comments she makes on Instagram, or feedback she gives to a market research poll. 

Even more important is to start conversations with her and listen to what she says. For example, If she says she wishes she had more time and business would be better, then you know she is dealing with some prioritization issues, productivity issues, or limiting beliefs.

If you know her problem you can customize your conversations to show her how you are solving those problems for other clients and yourself.

When she sees you as the solution to her problems then you have a soulmate client for life.

Don’t be greedy.  So many online providers and networkers are.  They are all about what they are going to get for you.  That is why people are turned off by online sales at times.   They feel hunted. 

Instead draw and attract them to you. Give them value, show up for them consistently and let them see you are someone they can count on for real training, coaching, and  guidance

No one is attracted to uncertainty!  Nope. You never said yes to a date with the timid guy that could barely speak when he asked you out. 

No, we are naturally attracted to confidence and certainty.  We like being around people that know who they are and what they stand for. 

Why?  It makes up feel more confident and certain in ourselves when we are around them.  It’s the vibe we give off. The higher positive vibe that comes from confidence cannot be compared to the weak, negative vibe from low self-esteem. 

People can feel it and even if they are not conscious of it, they will react to the it. 

So what does confidence look like when it is genuine?

It is internal not bravado.

It starts in your mindset and goes all the way down to your inner thoughts.

It is the feeling you have from courageously creating action. 

It is evident in how you stand, the way you speak, and your way you approach situations. 

The best thing about confidence is it can be learned and developed.  Whoop! Yep, you don’t have to be born with it. If fact you could have had a down right shitty life and you can still become a confident woman. 

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